Setting your brand voice in ten minutes
Friendly, formal or playful. How Relay's tone settings work, and the three examples that make them stick.
Jonas Weber
Co-founder & CTO
4 min read
Customers notice when a reply doesn't sound like you. A playful brand that suddenly writes like a bank feels wrong, even when the answer is right.
Pick a tone, then show it
Choose one of three tones in settings, then paste three real replies your team is proud of. Relay learns sentence length, greetings and sign-offs from those examples.
Words to avoid
Add a short list of words your team never uses. Relay keeps them out of every reply, which matters more than you’d think for things like “unfortunately” or “ticket”.
Keep examples short and recent
Include one apology and one good-news reply
Review ten live answers after a day
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Why we built Relay
Written by
Jonas Weber
Co-founder & CTO
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